'MAGICKA' Backstory: Healing Tales® AW21


With the MAGICKA collection right around the corner, it is time for us to give you a little bit of context/backstory around the use of the word.

Head over to the Healing Tales' Library to read on the creation of a fantastic world!

The land in which our four Healing Tales® mascots' adventures take place is known as "MAGICKA". The name conjures up a world where magic is constantly used and alters/shapes the fundamental rules of all living entities, both elemental and biological as well as societies and beliefs. Not only based on Healing Tales® own world, Magicka stands for a remembrance of the fantasy genre in general and within; any worlds occupied by heroes, wizards, dragons and all kinds of fantastic creatures or magic wielding beings.

The 'MAGICKA' Collection is releasing internationally Friday 29th October 2021.